Advertisements (Research into similar products)

Adidas Predators

Coca Cola

Herbal essences

Nike Air Max 90

These adverts all have their own styles in order to attract viewers, the Adidas advert uses the term  "Every team needs a spark"in a font reflecting to the title because "Spark" is in a long and sharp type of format. The Adidas advert has fair amount of word on it meanwhile the Nike advert just has an advert title.

The Nike advert is focused more on the actual product without including much text, this advert tells you all you need to know; they're the Air Max 90's so if you like them buy them. The advert displays the trainers in three different colours to show you that there's more than enough colours to suit your style.

The Herbal Essences has detailed text, advertising a hair product requires more than just a picture to persuade to readers; you can't see smell and the smell is the most important thing for this product.

Coke advert has a simple quote " the coke side of life" the word Coke in the sentence stands out; it is placed in a Coca Cola bottle where it usually would be placed (and in the original font ), whilst the rest of the quote is in red. The effect of having the word Coke inside the bottle brings a connection between the brand and the bottle; it also helps you notice that the bottle is a Coca Cola bottle.

These adverts have their own ways of communicating with readers they have different techniques as expressed, i can use some of these techniques for future drafts or if i am adding an advert alongside my magazine.