Survey monkey preview (Target audience)

I already have learnt through the quiz i created at school what peoples general favourite types of magazines are and sport, fashion as well as music were popular topics. 

Now i want to know about what people think about the city, whether if it is positive or negative. This will influence what sort of headings, sub-headings, fonts etc. i can make for audience. I will use websites like SurveyMonkey to find out,or even do some other types of research.